From 3 to 5 September, the Cologne fair grounds will once again be hallmarked by the green industry. With more than 2,000 exhibitors expected from 59 countries, spoga+gafa 2017 is once again presenting the whole world of the garden.
EPK, Europäische Fachpressekonferenz, Rom, Spoga + Gafa, v.l.n.r.: Stefan Lohrberg, Koelnmesse GmbH / Projektmanager spoga+gafa; Norbert L. Jedrau, Barbecue Industry Association Grill e.V. (BIAG) / Geschäftsführer; Katharina C. Hamma, Koelnmesse GmbH / Geschäftsführerin; Michael Hermes, Landgard Service GmbH, Bereichsleitung, Marketing / Unternehmenskommunikation; Martina Mensing-Meckelburg, Verband Deutscher Garten-Center; John W. Herbert European DIY-Retail Association (EDRA) / General Secretary; Alwin Reintjes, Industrieverband Garten e.V. (IVG) / Rechtsanwalt
In 2017, spoga+gafa is being staged in Halls 1 to 10. Hereby the four segments garden living, garden creation & care, garden bbq as well as garden unique cover the entire world of the garden. garden living is the largest product section of spoga+gafa. It covers Halls 1 to 4, 5.2, 9 and 10.1 and offers a complete overview of the theme life in the garden. garden unique also has a strong thematic orientation on garden living. Exclusive presentations of premium outdoor furniture together with exciting young designers, who draw attention to themselves with fresh and innovative products are the focal point of this section, which is once again located in Hall 10.2. In the product segment garden creation & care, which is located in Passage 4/5, Halls 5.1 and 6, everything revolves around the creation and care of gardens and terraces. In addition to the appropriate machines, tools, garden equipment and the necessary accessories, everything on the theme of «living green» and the planting and growing thereof can be found here. Plant buyers and specialised dealers can particularly look forward to the Landgard Plants Ordering Days in Hall 5.1. After garden living, garden bbq is the second strongest product segment of spoga+gafa. The largest coherent exhibition offer of grill & BBQ products worldwide is awaiting the trade visitors in Hall 7 once again in 2017 and thus also at the same time the largest BBQ trade fair in the world. This year garden bbq is being extended by a further focal theme: For the first time «sauces and spices» are being awarded a central exhibition place.
But that is not all: Due to the introduction of a further top theme, the product segment garden bbq is reaching a new dimension this year – through the additional allocation of Hall 8, but above all also in terms of themes. Because: Outdoor Kitchens will round off the existing bbq competence of spoga+gafa this year and will be taking Hall 8 by storm! A high-quality designed theme island, the Outdoor Kitchen World, will present this trend perfectly. The Outdoor Kitchen World presents itself in a purist, tidily arranged and modern form. Manufacturers of outdoor kitchens have the opportunity here to exhibit and present their products and installations ‘for cooking in the open air’. The Outdoor Kitchen World is a combination between an exhibition and practical areas with event character. «Through the integration of Outdoor Kitchens we are reinforcing the existing bbq competence of spoga+gafa and are further expanding it as a trend platform,» explained Hamma.
Experience trends of the industry live: the ‘Smart Gardening World’ and the ‘IVG Power Place Battery’
In Hall 6 – in the garden creation & care product segment – two theme islands, the Smart Gardening World and the IVG Power Place Battery, will be presenting the latest technology trends for the balcony, terrace and garden in an eye-catching manner this year. The exhibitor presences and product presentations, which show the new products and possibilities live and in action will be enhanced by lectures by international experts on the Technology Stage. True to the motto «Automation is no longer stopping at the garden gate», the Smart Gardening World focuses on the latest technologies and trends for outdoor lighting, lawn care, safety, BBQs, shade systems, pools and garden irrigation. In the adjacent IVG Power Place Battery, manufacturers will be presenting their battery-run products live.
Inspiring: The trend theme plants as the focus of the POS added value islands
The next new feature of spoga+gafa 2017 focuses on the trend theme plants: The POS added value islands visualise ideas for the concrete design of retail space for the two sales channels garden centres and DIY stores. They are intended to serve as inspiration or concrete implementation examples for space in the specialised garden trade, garden centres or in the garden departments of DIY stores. In line with the new «spoga+gafa experience», the POS added value islands can be visited alone or as a guided tour. On the Boulevard of Ideas, Passage 4/5 and Hall 5.1, up to five such islands will inspire the visitors on their way around the fair – each focusing on different trend themes and visualisations. The planned themes are: ‘Healthier living with plants’, ‘DIY indoor gardening’, ‘Edible green’, ‘Enjoy and experience scents’ and ‘Cacti’.
The spoga+gafa 2017 is open to trade visitors on 3 and 4 September from 09:00 a.m. to 06:00 p.m. and on 5 September from 09:00 a.m. to 05:00 p.m. Further information is available at www.spogagafa.com.
The Garden Day 2017 is open to end-users and trade visitors on 2 and 3 September from 09:00 a.m. to 06:00 p.m. Further information is available at www.tagdesgartens-koeln.com
Source: spoga+gafa
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