MAISON&OBJET January 2013: live and alive!. Over 76.000 visitors

With half of the visitors coming from abroad, MAISON&OBJET has firmly established itself as a vital hub for the international interior design and design market.

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The Vivant! (Alive!) theme chosen by the MAISON&OBJET Trends Observatory, was a great coincidence for this session, which was severely impacted by bad weather.

The international interior design community turned out in force despite the heavy snowfall on the first and busiest days of the show. The number of French visitors declined considerably following an important disruption in air and rail traffic throughout the country.

The number of foreign visitors remained stable despite the exceptional weather conditions. 42% of these visitors came from different export sectors worldwide, including the Middle East (United Arab Emirates +19%, Kuwait +38%), Asia (+13%), Eastern Europe (+6%), and North America. These visitors welcome the originality of the MAISON&OBJET concept, which has established itself in the international interior design scene as a vital business hub and international showcase for the latest trends and innovations in public and private refurbishment. The MAISON&OBJET fair is the only one in the world to bring together key players from a wide and intricate sector.

Boosted by the appeal of Paris, MAISON&OBJET offers a unique association between furniture and accessories, unique objects and designer objects, be it traditional or contemporary styles, household linen or distributors, fashion or fragrances, with a rigorous premium selection making it possible to gather the leading suppliers in each field.

From the combined excellence of the scènes d’intérieur, now! design à vivre and MAISON&OBJET éditeurs trade shows, to the aisles of the various areas of MAISON&OBJET, the quality and the creativity of the products exposed is continuously confirmed.

Exclusive and very lively, MAISON&OBJET remains the only event to represent interior design in all its aspects and all its forms of expression, while continuing to evolve and promote business in a versatile international sector.

The launch of the first session of MAISON&OBJET ASIA in 2014 (from the 10th to the 13th of March 2014), in the prestigious setting of the Marina Bay Sands Hotel and Convention Centre in Singapore, and the expansion of the online community through different social networks are the best example of this expansion.

TOTAL NUMBER OF VISITORS: 76.149 (press not included)
TOTAL NUMBER OF JOURNALISTS: 2,936

- 38,560 French visitors
o 69% buyers
o 31% specifiers

- 37,589 International visitors
o 68% buyers
o 32% specifiers

In brief:

- MEUBLE PARIS is now part of a detailed itinerary enabling visitors to interact with carefully selected and specific companies, in settings which allow a better promotion of their products.

- MAISON&OBJET éditeurs celebrated its 10th anniversary in style. This occasion confirmed the importance of the fair amid the trade show's exhibitors and as part of the MAISON&OBJET fairs and visitors.

- A unique contemporary range and image:

• The aisles of the now! design à vivre are the best example of this contemporary image. The exclusivity of its innovating and premium offer with the closely selected international, up beat brands and designers prove the importance of this segment.
• The Côté Déco ACTUEL area of MAISON&OBJET has settled into its stride with an up to date and original offer of exhibitors. The arrival of major designers, including Flamant and the Halo Group brands (Kelly Hoppen, Timothy Oulton, Michael Yeung Design and Bleu Nature) has also helped develop the contemporary image of the fair.

- The launch of the home accessories area in the entrance of Hall 6 last September was a great success amongst exhibitors and visitors, who found it easier to identify and locate innovative and quirky home design objects.

- Launched in December 2012, the MAISON&OBJET Facebook page has already attracted more than 8500 fans and recorded more than 50,000 user interactions since.

UPCOMING EVENTS:

- MAISON&OBJET AUTUMN-WINTER COLLECTION 2013
From the 6th to 10th of September 2013

- PARIS DESIGN WEEK & PARIS DES CHEFS
From the 9th to 15th of September 2013

Source: Maison&Objet

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