Flexa chair, designed by Piergiorgio Cazzaniga for Andreu World, winner in the Red Dot Design Awards 2013

News Infurma21/03/2013
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Andreu World, a Spanish contemporary design manufacturer of furniture and art, with over 55 years experience, has been awarded a prize “Red Dot” Good Design 2013 product. The Flexa chair collection, designed by Piergiorgio Cazzaniga, has been selected by a professional jury composed of 37 members, among 4,600 products that competed in different categories.

The Red Dot design award is one of the most prestigious international design awards given annually in Essen (Germany), headquarters of the institution. The aim of the award is to highlight the quality and innovation in the field of product design internationally. Since 1955 these awards have recognized designers, manufacturers and high profile global brands.

An underlined theme from the organization is high quality in the pieces that are chosen. The Flexa chair faced tough competition as well as the critical eye of the jury that scrutinized each of the products by applying the highest standards and quality criteria. Specifically, the jury recognized the innovation of the capacity of the Flexa as well as the deep functional and aesthetic purposes that allows maximum performance and uses.

Flexa is a functional and versatile chair comprising a thermo-polymer structure reinforced with fiberglass. It is designed specifically for extended use in public spaces and extending its usefulness in optimum conditions. Furthermore, the structure has a controlled bending effect in the process of sitting, similar to the movement performed in the backbone. This provides maximum ergonomics in a series of horizontal grooves on the back, which enables the same gradual bending, which is favorable during prolonged sitting. This collection has been designed under the criteria of respect to the environment as it is manufactured with 100% recyclable materials. Its strength, durability and safety has been credited with the most demanding international standards. (ISO and BIFMA).

The ceremony for the Red Dot Awards will take place on July 1 at the Aalto Theatre in Essen (Germany). As winner of the Red Dot, the Sail collection will be exhibited at the Red Dot Design Museum, located in Essen (Germany). With over 1,500 products and an area of over 4,000 square meters, the red dot design museum houses one of the largest exhibitions in the world of product design.

Source: Andreu World

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