designjunction will make its official US debut during the NYCxDESIGN in May 2015 with a major collaborative showcase of cutting-edge, contemporary design.
Transforming the industrial surrounds of a warehouse-style venue, designjunction edit New York will present a satellite edition of its flagship London show featuring some of the world’s leading international furniture and lighting brands.
In collaboration with design agency, smallpond, designjunction edit New York will take over the spectacular ArtBeam venue, in New York’s cultural hot spot, Chelsea. Located next to The High Line and set among New York’s premier art galleries, ArtBeam is set to be the leading destination for design at NYCxDESIGN.
Deborah Spencer, Event Director said “This is a really exciting time for designjunction as we build across new platforms and new territories. New York is a key market and gives our brands a fantastic opportunity to do business in the US. New York is at the centre of design and remains one of the coolest cities combining style, commerce and culture”.
Paul Valentine from smallpond said “It’s great to be working with designjunction as Creative Director following our collaboration on the INTRO/NY shows in 2013 and 2014. The city of New York has been working hard to grow design week, and designjunction will be a marquee addition to the NYCxDESIGN lineup. designjunction edit New York will present a carefully selected group of exhibitors, finding the perfect balance between creative and commercial”.
designjunction edit New York will showcase more than 25 leading international brands alongside smaller cutting-edge design labels. A section of the show will feature a host of design-led pop-up stores from Tokyobike, Native Union and Neo-Utility, alongside larger commercial brands including Decode, Muuto, Modus, and Massproductions. The show joins the NYCxDESIGN scene following an initial presence in 2013 and 2014 as a partner of INTRO/NY by smallpond.
designjunction will host a series of thought-provoking design debates throughout the week in association with Dwell, including sessions with Tom Dixon and Lee Broom, as well as other leading commentators from different creative sectors, alongside a vibrant onsite café.
INTRO/NY returns this year with a scaled down presentation within the designjunction edit venue, featuring a Los Angeles inspired installation to celebrate the launch of INTRO/LA which makes its debut during the Los Angeles design festival opening May 29, 2015.
designjunction edit New York runs from May 15-19 2015 at ArtBeam, 540 West 21st St, NY10011
Source: designjunction
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