La Réserve à la Plage by Philippe Starck, the relaxed vibe of a charming cabana in Saint-Tropez

On the most iconic beach of the Saint-Tropez peninsula, Michel Reybier - founder of the La Réserve establishments - has created La Réserve à la Plage, in cooperation with designer Philippe Starck. From April 18th 2019, La Réserve à la Plage reinvents the original spirit of Saint-Tropez.

On Pampelonne beach entirely redesigned to recapture its forgotten wild beauty, La Réserve à la Plage echoes these exceptional natural surroundings. Bar, restaurant, beach shop and sunbathing from morning to night... Michel Reybier wanted a charming, friendly place with a family atmosphere, a far cry from fleeting trends and attuned to his values of authenticit.

“La Réserve à la Plage is a place of elegance, created from the sheer charms of life, from the best that humankind can provide. Dreams, desires, memories of happy days, of sleeping in the shade, watching the boats pass by and laughing with friends. Every detail is of extremely high quality, with a unique creative intention, both personal and timeless. La Réserve à la Plage is the return to the true spirit of Saint-Tropez - carefree, playful and where anything is possible. It's the future classic.” Philippe Starck

Amid this chic bohemian atmosphere, a few surprising details recall the heady pop-art vibe of the original Tropezian myth. This place is a veritable invitation to dream: filled with desires, memories and objects left behind by all the people who have experienced joyful beach time moments. Bright colors accentuate the purity of the natural materials in these surroundings filled with warmth, light, smiles, love, stories... and the story of La Réserve.

Source: STARCK
Photos: Gregoire Gardette
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