EuroCucina Milan preview: Häcker presents itself as cosmopolitan and focuses on internationality

‘See you in Milano’ will be the name of the game between April 8 and 13, 2014, when Häcker Kitchens welcomes its customers from all over the world to its trade fair stand in Hall 13, Stand B01-C04, at the EuroCucina show. For the East-Westphalian kitchen manufacturer, the attendance at the trade fair is very much about internationality as - making up a 38-percent share of total sales - exports are hugely important to the company and very much something that Häcker plans to further strengthen over the course of 2014.

For this reason, the particular focus of the show will be on the systemat product range, which enjoys such strong demand in countries outside Europe and which occupies the mid- to premium-price segment. The company will be exhibiting a total of four systemat ranges, including new front panels with unusual materials. With its organic design, the AV 6000 range in matt lacquer will pick up on the curves of the 400-square-metre trade fair stand.

The further development of the systemat carcass variant will also be a highlight. Furthermore, Häcker will be presenting a design study for a filigree and contemporary look for drawers and pull-outs. With these options, the systemat will be able to distinguish itself even more clearly from competing products in terms of looks and will comply even more with its claim to being a premium product.

Andreas Möller, responsible for exports at Häcker, is self-confident: “The around 35-person trade fair team is ready to provide competent advice and information to visitors from all over the world in a total of nine different languages. We have been reporting on the exciting development on our Website's blog since early February now.” And Managing Director Jochen Finkemeier agrees, adding: “We will be presenting ourselves in a very special way in Milan with the aim of underlining our strong international orientation and our cosmopolitan outlook. It is for this reason that I am very much looking forward to both taking part in this trade fair and seeing the surprise on the faces of our existing and new customers.”

Source: Häcker Kitchens

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