Trends, fashion, marketing and solutions in the field of interior design in the INTERGIFT Speakers' Corner

News Infurma26/01/2018
Trends, fashion, marketing and solutions in the field of interior design in the INTERGIFT Speakers’ Corner
Trends, fashion, marketing and solutions in the field of interior design in the INTERGIFT Speakers’ Corner

Once again, Intergift makes the Speakers’ Corner available for professionals, the space for debate within the Fair that hosts an extensive program of conferences, presentations and round tables in which the keys and tools to promote and favor the activity of your business Thus, from January 31 to February 4, the Speakers’Corner of Intergift, located in Hall 7 of IFEMA, becomes a forum for knowledge exchange, with sessions specially designed to show the value of decoration in different areas, and in which cases of success and new trends will be addressed.

On this occasion, the Madrid School of Decoration has designed a creative space called “The Oasis of Intergift“, where these activities will be developed in a more aesthetic and striking environment. In addition, it will also include “La Plaza“, a rest area for professionals. At this meeting point of almost 300 m2 designed for leisure, rest and networkig, brands such as Vical Home, Casual Home & Contract, Garpe, Lorena Canals, Santiago Pons and Lour de Castellane have collaborated. In addition, the Madrid School of Decoration will raffle a Course of Initiation to Decoration online through a contest held on social networks for visitors to the fair and this new space.

The keys of decoration

The Hall will feature the participation of renowned interior designers and architects, who will discuss interesting contents of the decoration area in sessions such as those organized by the Madrid School of Decoration: The keys to styling in decoration - with Mónica Garrido, professor at the Madrid School of Decoration, decorator and stylist of the RBA- group, Home Staging: a growing trend - Constanza Subijana, professor at the Madrid School of Decoration, CEO of HS Decor and president of the AHSE -, and Women in interior design - by Pilar Civis, director Interiores magazine; Raquel Simón, director of the School and Marta Sánchez Zornosa, architect and interior designer, presenter of Canal Decasa-. Key Trends of 2018-2019 will also be presented, a conference organized by Regalo Fama that will be given by Nieves Noha and Javier Miguel, of the Éxito company, as well as different success stories of commercial interior design, by Marta Banús de Banús Estudio.

Organized by Mindway, Rosa Urbano will present How to furnish a space, and Rocío Esquilas and Carlos Roma will exhibit The chromatic of 2018. The latter will also be responsible for the session The fidelity of the skin in floors, walls and upholstery, coordinated by Kaymanta Spain. The company Canterano will be responsible for a talk on the problem of the new regulations on paintings, offered by Lucía Sánchez.

Also this edition will not miss presentations related to the role of flowers and plants in the field of decoration organized by the Spanish Association of Florists, as Use of flowers and plants preserved in seasonal gifts, will be borne by Pedro Fuset Perales, Art Director and Project Manager of Verdissimo, and Marketing for florists: being a David among Goliath: your web strategy as a local and local florist, in charge of Mike Bourguignon, Marketing and eCommerce director at Bourguignon Floristas and director of Blooms.es.

Marketing Tools

In this same line, marketing becomes another important topic of the program with different sessions such as the one organized by Houzz, which will offer a lecture by Neus Martín, Operation Country Manager at Houzz Spain, under the heading, Develop your brand in the digital age. In this context, Laura Martínez, from Brainprise, will talk about How to sell more in Social Networks ?; Regalo Fama will focus on The importance of the senses in the brand image: concept and applications, taught by María Ortega and Elena Fernández de Red KoRoKo, and in Creative Packaging for restless traders: A cool packaging values your product, by Gema Casado de The Jar of Ideas. In addition, Jorge Álvarez and Jorge Sotelo will analyze the Keys for a good communication with the client, organized by Mindway.

Finally, Mundo Estanco chooses Intergfit to present to the tobacconists, regular buyers of the Show, the PocketPay service, a new project in the tobacconist that reinforces and updates the service vocation that has always been linked to these stores.

Along with Speaker's Corner activities, Intergift will be the setting for others such as the presentation of Lifestyle Trends and Fashion Accessories, organized by the company WGSN, a world leader in trend forecasting. In the hands of renowned specialists, will offer valuable information on colors, materials, design, style, etc., which will star next season. The event will be held on Friday, February 2, in the Goya Room of IFEMA.

Source: INTERGIFT
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