The interiors event, May Design Series of London, disappears from the Trade Fairs Calendar
UBM EMEA Built Environment, the events-led marketing services and communications company that serves the interiors, construction and commercial property communities, has announced the closure of the May Design Series event and its plans for future UK events to provide industry targeted niche events.
Responding to exhibitor and visitor feedback and their trend of successful events within niche markets, May Design Series, the multi-sector show organised by UBM since 2013, will no longer run and relevant exhibitors will instead be offered an opportunity within kbb Birmingham or London, Sleep, Decorex o Ecobuild. They will continue to organise an annual kitchen, bedroom and bathroom exhibition alternating between Birmingham and London.
UBM EMEA Built Environment has a proven track record of running successful specialist niche events, such as Sleep, Decorex and kbb Birmingham. Decorex International, which is synonymous with luxury and internationally renowned for being THE event to discover the very best in interior decor, and Sleep, Europe’s leading event in hotel design and development, will remain as annual shows held in London.
Speaking about the decision to concentrate on events targeting specialist niches, Alison Jackson, Portfolio Director at UBM EMEA Built Environment, says: “We’ve decided to cancel May Design Series and put our efforts into our niche market events as our exhibitors and visitors have informed us they want a more curated experience. In a world of information overload, our visitors need a focused event that exhibits the best and new product and thinking within that sector and takes a deep dive into the future of the sector, engaging with new ideas and trends and networking opportunities within that niche of the industry.”
Over the last two years visitor numbers at Sleep have increased by 10%, while Decorex, which was relocated to Syon Park in 2014 to enable UBM to enhance the visitor experience and to accommodate more features, has experienced an 8% increase in visitors. kbb Birmingham 2014 enjoyed its largest number of exhibitors ever and Ecobuild achieved a 5% growth at its last edition at the beginning of March 2015. Now, by bringing further definition to its collection of UK-based events, UBM EMEA Built Environment is confident that it will help exhibitors make informed investment choices, focus their exhibits for the specific audience to achieve even greater return on investment for themselves and a more relevant experience for visitors.
Decorex International 2015 will take place on 20th – 23rd September at Syon Park, London
Sleep 2015 will take place on 24th – 25th November at The Business Design Centre, Islington, London
kbb Birmingham 2016 will take place on 6th – 9th March at NEC Birmingham
Source: UBM EMEA Built EnvironmentShare this: