The February 2016 edition of Intergift, Bisutex and Madridjoya presents significant developments
The upcoming Intergift, International Gift Fair, Bisutex, International Fashion Jewellery and Accessories Trade Fair, and Madridjoya, International Urban and Trendy Jewellery and Watch Exhibition Fair, taking place at Feria de Madrid between 3 and 7 February 2016, will present significant developments aimed at improving and streamlining the flow of professionals throughout the enclosure.
Once again, with these three exhibitions being held together along with Momad Metrópolis, this will be one of the biggest sales events organised by IFEMA. Taking up 10 halls, and with more than 3000 companies and brands participating, the event will be the setting for extensive industry representation, transforming Madrid into an important hub for professionals from all around the world.
A broad range of products and services will be on offer, with fashion and trends as the common denominator and with increasingly popular distribution channels, ensuring the attendance of 43,000 professional visitors from 80 countries.
Bisutex and Madridjoya, direct walkway to Momad Metropolis
One of the main improvements of this year’s fair is the new location of Bisutex and Madridjoya. Bisutex will launch in hall 4 with its offering of new products in fashion jewellery and accessories for spring-summer 2016, and the Madridjoya exhibition, the jewellery sector’s promotional platform, will occupy hall 6. This way both fairs will have a direct connection via ample, well-signed walkways with Momad Metrópolis – in halls 2, 12 and 14 – and will facilitate the movement of all professionals interested in understanding fashion products in its different aspects: fashion jewellery, accessories, jewellery, watches and textiles.
With the goal of streamlining and accommodating the professional visit, changes have also been made in the content distribution of Intergift, which, in addition to occupying the odd-number wing of the premises (halls 1, 3, 5 and 7), Miscellaneous Gifts sector has been relocated to hall 8 in order to reduce travelling distances around the fair.
Intergift has been organised into spaces dedicated to decoration and interior design in the halls for Atmosphere, Textile and Decorative Elements; gifts for young people, toys, gadgets and the world of licences, in the Fantasy hall, and a wide range of products in Miscellaneous Gifts. This comprehensive showcase will include themed spaces such as NEO, together with the latest offerings from Textile Editors and the Handmade area.
Signage, new opening hours and free WiFi
In addition, improved signage around the premises will enable professionals to quickly locate the products and sectors of interest to them, there will be free WiFi available in each hall plaza, and the fair will open for winter hours, between 9:30 am and 7:30 pm, except on the last day, when it will close at 6:00 pm.
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