MAISON&OBJET Paris maintains attractiveness for international buyers and specifiers

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The September 2017 edition of MAISON&OBJET has registered a significant upsurge in the number of visitors, with a 21% increase on September 2016 (and 13.6% on September 2015). 
 
Insight into current and future trends, the new and improved layout for the Objet Hub, the endless supply of creativity from exhibitors and a wealth of complementary content available on social networks have provided additional momentum to the event. A successful show, with a record-high economic context and a very promising outlook for the months to come
 
#International 
Already on the rise in January 2017, the number of international buyers and specifiers visiting the fair continues to soar – evidence of the event’s relevance and attractiveness: 
 
#Europeans flock to MAISON&OBJET 
Figures continue to register two-digit increases for all countries in Europe: Belgium (+18.18%), Italy (+23.62%), Germany (+18.5%), UK (+13.56%), the Netherlands (+27.46%). 
 
#Record visitorship from non-EU countries 
The dramatic increase in visitorship from non-EU countries, led by Russia and Brazil, which saw their numbers of visitors go up by 80.74% and 78.15% respectively! In addition, India, Morocco and China are showing steadily growing interest in the fair, with spectacular figures: 47.12% for the former two and +46.29% for the latter. Another noteworthy trend is the increase in the number of visitors from Japan (+23.16%) and the US (+11.96%). All this in addition to a significant upsurge in the number of French buyers, 20% more than in September 2016. 
 
#Innovation 
 
MAISON&OBJET is constantly enhancing its offering to deliver an experience that never ceases to amaze. This year again, the major international event for lifestyle, interior and design professionals featured 3,000 brands, including 674 new exhibitors. 
 
#Economy 
 
In addition to being a business booster for the home decor and design industries, MAISON&OBJET is also a impressive economic powerhouse, whose impact is measured in real time. The Overall Performance Calculator for the French Event Industry* has estimated the overall impact reached 360 million euros for the year 2017. 
 
#Digital 
 
MAISON&OBJET has developed a multi-channel ecosystem that works as a constant source of business, interactions, conversations and new contacts. The fair uses social network platforms to share live content everyday with its community – a curated selection of the best of MAISON&OBJET’s news. Videos, interviews, trends, photos are published regularly during the events and in between. MAISON&OBJET has garnered over 256k followers on Instagram, 360k fans on Facebook, which makes it one the most influential trade fairs online. A comprehensive strategy that also encompasses a strong presence on other networks: Pinterest, LinkedIn and Twitter. 
 
As a testament to this digital experience, online platform MOM (MAISON&OBJET AND MORE) – launched just one year ago – had its very own stand at the fair, used to display a selection of new products that generated the highest number of hits from users on the website, thus underscoring the importance of keeping the conversation going between exhibitors and visitors in between events. 
 
// MOM celebrates one-year anniversary! 
 
Designed as the continuation of the physical MAISON&OBJET show, the online platform MOM (MAISON&OBJET AND MORE) gives design brands and visitors the means to keep the MAISON&OBJET experience going all year round. Manufacturers and design brands use it to present their showrooms and latest collections: over 25,000 products, complete with detailed technical specifications, pictures and contact information, all just one click away. This online gallery is a constant source of inspiration, featuring new products and product selections by influential personalities from the interior, design and lifestyle industries. 
 
Launched just one year ago, MOM recorded record traffic during and especially in between the January and September shows. Exhibitors have reported numerous requests from qualified contacts and excellent order conversion rate. Visitors have also praised the platform for how convenient it is, facilitating contact with suppliers and offering the possibility to save items to your personal selection. Already very popular with industry professionals – importers, distributors, restaurateurs, hotel boutique managers, interior designers, shop and concept-store owners –, MOM provides an innovative solution to maintain exhibitor visibility in between events and a unique growth lever for brands. 
 
A few figures on MOM 
+ 25.000 products from the latest collections 
+ 1,8 million cumulated visitors 
+ 8 minutes per visit (source: AT Internet, August 2017) 
Available 365 days of the year 
 

The next edition of MAISON&OBJET PARIS will be held from 19 to 23 January 2018

 
Source: Maison&Objet 
Read more news related Maison&Objet published at Infurma 
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