Maison&Objet Paris January 2017: Customer experience at the heart of business

News Infurma16/12/2016

Looking to broaden its professional audience while continuing to meet exhibitors’ expectations for networking and business development opportunities, MAISON&OBJET PARIS is once again upgrading the trade fair experience by bringing innovative concepts and practical solutions to the upcoming January show. Industry professionals will find a rich and inspiring visitor experience and exhibitors will enjoy the updated layout, which will allow them to reach new markets.

Spotting highlights at a glance

A place to meet, share, do business and find inspiration, trade fairs are an opportunity to gain better understanding of the market and the competition, to discover today's trends and anticipate tomorrow's. With the rise of multichannel marketing, visitors expect an inspiring and tangible experience, one that justifies travelling a long way to attend the fair.

That is why, in addition to the Inspirations Forum (Hall 7), which has provided forward-looking insight into the industry for years, MAISON&OBJET PARIS will now be offering a quick overview of the season's highlights with a What's New! exhibit in each of M&O's MAISON and OBJET Hubs (Halls 3 & 6).

Enjoying an optimised layout

In order to bring more visibility to retailers, MAISON&OBJET PARIS continues its methodical efforts to spotlight exhibitors, with greater integration of fabrics and home textile brands into the COSY & ELEGANT sectors, and a specific focus on the KIDS sector.

In order to meet the needs of specifiers working on the contract market, the MAISON&OBJET PARIS team have also worked on achieving greater synergy between the Halls more specifically targeted to contract professionals: ACTUEL & INFLUENCES.

Rolling out MAISON&OBJET AND MORE

A new strategic step in its digital strategy, MAISON&OBJET PARIS launches the MAISON&OBJET AND MORE (MOM) platform: mom.maison-objet.com.

With a strong presence on Facebook (273 370 fans) and Instagram (122 000 subscribers), the fair has innovated once more and launched a new research and networking tool for an all-yearround MAISON&OBJET experience.

The event, the social networks pages and the new digital platform complement each other to create a whole ecosystem of business opportunities, ongoing conversations and new contacts.

As soon as it launched in September 2016, MOM offered MAISON&OBJET's professional community the chance to find a selection of over 15,000 products. Referenced by brand and product type, each item is presented with all relevant technical specifications and several pictures, along with the contact details of its supplier. In an economic context where exhibitors and visitors are pursuing efficiency and return on investment, this new service can be used as a lever for growth. A complementary experience to the event, MOM provides a new solution for maintaining exhibitor visibility in between shows. It is also a tool for finding inspiration and keeping up to date all year long. With over 17,000 products featured on the platform, MOM captures the whole MAISON&OBJET PARIS experience and delivers it online.

M&O's MAISON Hub (Halls 1/2/3/4/5A/5B)

The season's highlights at a glance

In addition to the Inspirations Forum (Hall 7) dedicated to showcasing emerging trends and future consumption patterns, as of January MAISON&OBJET PARIS will also be offering a new service to its visitors. What's New! will provide a quick reading of the season's highlights, a snapshot showing the must-see and must-have products presented at the fair.

Strengthened textile offering

Repositioned in September last year, in an effort to achieve greater coherence and synergy, the Textile offering is being further incorporated, delivering smoother transitions from one Hall to the next. In the heart of Hall 4, visitors will find ELEGANT, a sector featuring tasteful, refined and sophisticated textile products, showcasing the know-how and bespoke expertise of such brands as Mirabello Carrara (Roberto Cavalli, Trussardi, Diesel), Somma 1867, La Perla, Mirabel Slabbinck, VillaFlorence.

In Hall 5A, the great names of easy-care, contemporary and affordable textile products for daily use: Garnier Thiebaut, Vandyck, Tessitura Toscana, Vossen, Siretex Sensei, Tradilinge, Lasa Home, Sorema.

Decorative textile is now integrated within the home offering presented in Halls 1 through 5A: Lindell&Co (Hall 1), Anke Drechsel (Hall 1), Charvet (Hall 2), Libeco Home (Hall 2), Linge Particulier (Hall 2), Himla AB (Hall 2), Zoeppritz (Hall 3), Thomas Albrecht (Hall 3), Harmony-Dubos (Hall 5A).

La Perla - Camera da letto - Fazzini Collection

Libeco-Thebelgium Towel-Jan

Charvet - Rainbow Table Runner

Linge Particulier - washed linen household

An itinerary dedicated to contract professionals

Dedicated to specifiers - architects, interior designers, hotel-owners - looking for architectural techniques and solutions, the ACTUEL Contract sector brings together some 50 specialised brands (textile manufacturers, material experts, companies specialising in bespoke furniture, wall coverings, lighting); an easy-to-read and functional layout, with the Designers’ Studio at its heart. A work and networking environment, with scenography by MAISON&OBJET PARIS September 2016 Designer of the Year Ilse Crawford, the Designers’ Studio is intended to encourage specifiers, hotel-owners, exhibitors and journalists to meet.

And in order to facilitate the circulation of contract professionals across the various sectors - ACTUEL (Hall 5B), INFLUENCES (Halls 7 & 8) -, as of January MAISON&OBJET PARIS will have shuttles running regularly to connect these two hubs

SEMPRE, providing day-to-day delight and inspiration

With some 20 years’ experience in retail, today Sempre provides professionals with complete solutions for their hospitality projects, bringing delight and facilitating sharing with an organic and natural ambiance achieved through natural materials.

Responsible for the scenography of the bar opening onto the entrance of Hall 5B and the exhibitors’ stands.

Matériauthèque by materiO’

Ever mindful of the needs of specifiers who attend the fair, for a few seasons now MAISON&OBJET has included a service dedicated to material innovation - twice a year, the materiO’ matériauthèque is now invited to relocate its showroom to Hall 5B of Villepinte's exhibition centre. Hundreds of surprising material samples and a team of experts are available for on-site consultations.

French design in demand worldwide

With the will to bring together all sectors of the lifestyle industry and their professionals, and define a French touch identity in the furnishing industry, MAISON&OBJET PARIS has formed a partnership with the the community of French furniture manufacturers (UNIFA) - one of the goals being to enhance the community gathered around the sectorspecific brand of French furniture.

A decision made even more relevant by the study carried out by VIA (French organisation promoting innovation in the furniture industry), which concluded that while people can easily describe the Italian, German, Scandinavian or Japanese styles in design, the same cannot be said of the French style, which is often eclectic and mixes influences and references. As a result, after interviewing 40 design, fashion, manufacturing, art and communication professionals to assess their vision of French design, VIA and UNIFA have identified a dozen values characteristic to French design: a sense of balance, the combination of creativity and industrial know-how, boldness and flamboyance, lifestyle, elegance, heritage and cultural openness, a dash of luxury, unique savoir-faire, etc. In order to convey these values, which have made the French furniture industry what it is, UNIFA and VIA have initiated an international travelling exhibition to be launched in 2017, with a clear message for all: “No taste for bad taste”!

A foretaste of good taste

MAISON&OBJET PARIS will unveil a preview of its French Design, no taste for bad taste operation by showcasing the products of twenty-six exhibitors, members of the French Furniture community.

Combination of creativity and industrial know-how: Nocturne ceiling bed (Préface collection) - Gautier

& 6 - Heritage and cultural openness - shelving unit that turns into a table - Objet de Curiosité

Roset

Boldness and flamboyance - 44 Saturne armchair (reissued) - Burov

M&O's OBJET Hub (Halls 5A & 6)

Last September, visitors found a more comfortable experience navigating through the overflowing offering of M&O's OBJET Hub, thanks to an improved layout incorporating five coherent and complementary ambiances, each with its own colour:

- COOK+DESIGN (Halls 5A et 6) : products for the kitchen and the table

- EASY LIVING (Hall 6) : small products for everyday life

- KIDS (Hall 6) : fittings, furniture, textile and accessories for children

- FASHION (Hall 6) : fashion objects (bags, jewellery, scarves, clothes)

- BELOVED (Hall 6) : trendy and fun connected objects.

Every kid's dream

The KIDS sector has moved upmarket over time, and now presents a complete range of products, including toys, baby products, furniture and accessories for specialised, as well as gift retailers and concept stores. In addition to established brands - Vilac, Djeco, Juratoys, Moulin Roty, Doudou et Compagnie, Anne-Claire Petit, Petit Jour Paris, Mathy by Bols, Kontiki, Meri Meri, Lorena Canals, Nobodinoz and Rose in April.

Mathy by Bols - Hut bed

Anne Claire Petit - Petit crochet toys

Nobodinoz - Tipis

Moulin Roty - Les Parisiennes

The January show will also showcase some newcomers: the furniture of Crocodily (TR), Lucas du Tertre (FR), Leblon Delienne (FR), Biodesign4kids (IT), Mimi & Cookie (FR), Little Unicorn (USA), Mon Petit Poids (FR), Goodnight Light (SP).

Goodnight light (ESP) - ananas lamp

Mon petit pois (FR) - exception or rose

Bio design 4 Kids (IT) - cradle

Reflecting the growing weight of the industry, the KIDS finds its way to a new location, for a more organic and inviting flow. For the same reason, MAISON&OBJET PARIS has also renewed its partnership, materialised by a café, with children's fashion, design and trends magazine Milk Enfant. Another new feature of the upcoming show, MAISON&OBJET PARIS, with the forward-looking vision of the magazine's editorial team, will present a space that spotlights the trends of the children's design industry. This new space will be located at the junction between Halls 6 and 7.

Retail gaining ground

To assist retailers and help them grasp the evolutions of today and tomorrow's consumption patterns, L’Espace Retail will be offering a programme of debate-workshops led by specialists, as well as a What's New! space, to provide retail professionals with an overview of their sector's trends and best practices, and a selection of books to illustrate the topics on the programme available from the Bookshop-Café. An invaluable service for retailers.

M&O's INFLUENCES Hub (Halls 7 & 8)

Dedicated to buyers and specifiers who look for exclusive products, M&O's INFLUENCES Hub presents a high-end offering for trend-setters, somewhere between classic and contemporary design.

A source of inspiration, blended ideas and mutual influence, the two sectors NOW! DESIGN À VIVRE and SCÈNES D’INTÉRIEUR GALLERY extend alongside one another throughout Hall 7, giving an exclusive overview of today's creative industry. On one side, visitors will find products that show design as a differentiating tool and a source of value added, with established brands, such as Ibride, Ethnicraft, Popcorn, Ferm Living, Thomas Eyck, Petite Friture, Pulpo, Hartô, Vitra, La Chance; and newcomers, such as British brands Sasha Wardell and Ajoto, Germany-based Bordbar and Llot Llov, Tun Tum from Portugal and Mud from Australia. On the other, the great names of interior decoration, including Maison Taillardat, Les Héritiers, Ochre, Objet de Curiosité, Il Laboratorio dell’Imperfetto, Paul Bert Serpette, along with a few new exhibitors: Vox Populi (FR), Lapicida (UK), AP Collection (BE), Kinzangama (JP), Swarovski (UK), Petra Cox (NL) and Fferrone Design (USA).

Echoing one another, the two sectors feature scenography by two very talented design personalities: Noé Duchaufour-Lawrance, for SCÈNES D’INTÉRIEUR GALLERY and architect Philippe Boisselier for NOW! DESIGN À VIVRE.

Ferm living - Collect lighting

Ethnicraft - Lit nordic

Tuntum - Zulmira

Thomas Eyck - Pigeon service

Petite friture - Market

Objet de curiosité - Huge Convexe mirror

Paul Bert Serpette by Brisson Bruneel Antiquities and decoration

La Chance - Rocky

The MAISON&OBJET PARIS observatory

For the upcoming show, the MAISON&OBJET PARIS Observatory has worked on the theme SILENCE. Serving as a haven from the roaring crash of words and images, home is where we find the quiet we long for, where we quench our growing thirst for serenity. The theme will be presented in the Inspirations Forum, with scenography by Elizabeth Leriche, in the Inspirations Book and in the Bookstore-Café, designed by Vincent Grégoire, from the NellyRodi trends forecasting agency, which will display a selection of books illustrating the new theme.

Lastly, the Conference Space will bring perspective and recontextualise the theme within the larger scheme of emerging trends.

INTERIOR LUXURY

SCÈNES D’INTERIEUR PARIS HALL 8

This January, MAISON&OBJET PARIS spotlights the most luxurious French and international interior design brands. Sifas, Antoniolupi, Interni, Lalique, Lladró, Ligne Roset, Limited Edition and many others will be sharing this incredibly exclusive environment with Le Club and the SCÈNES D’INTÉRIEUR Café, with scenography by Noé Duchaufour-Lawrance.

Sifas - living room armchair

Cinna -Toa

Lladro - All that Jazz

Recreational spaces

MONOCLE Pop-up shop & Café

Based in London, Monocle - the international news magazine, which provides a unique mix of information on business, culture and design - will have its own stand in Hall 7, featuring a pop-up store and café.

INTRAMUROS Café

The perfect place to meet people and exchange ideas, the Intramuros Café will present the magazine's latest news and the newest version of the Design Paris guide.

Source: Maison&Objet

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