Habitat Valencia Fair starts their 2017 campaign

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The event’s technical team will hold business contacts next week with the international firms as part of the International Milan’s Design Week.

Habitat 2016 (Photo: Alberto Sáiz)

Will kick- start  the  Habitat Valencia Fair 2017. The event Habitat Valencia Fair has already started the marketing and promotion of its next edition, to be held from 21 to 24 February next year again in the context of ‘See You in Valencia’ event. The first step in this promotional plan will be in Milan during the International Design Week, which next days will form an important showcase with the presence of the main international companies of the sector.

In regards to this, a technical team will organise a series of meetings at Feria Valencia to work in the named capital with various international brands that have expressed interest in participating in the next round of Feria Habitat Valencia.

During these meetings, some of the key points will be addressed that will mark the next call for Habitat and seek to upgrade the event. The objectives and strategies according to market needs and new business model of the housing sector will be displayed.

Design, haute decor and contemporary lifestyles

The fruit of this arrangement of Hábitat is sectorizing its offer and content based on three great Hábitat lifestyles: Contemporary, haute decor and design innovations. The intention is to delve into the strategy and pursue it with the initiative of ‘Area D’, which this year gathered together the ‘premium’ offers of vanguard and design industry with more than satisfactory results. In addition, lighting will also be represented in all these styles.

Along with this, Habitat 2017 will continue to pursue those differentiating values such as the large presence of international buyers, its position in the contracting segment as well as being part of the global showcase of  interior design, architecture and decoration ‘See you in Valencia ‘. Habitat, in fact, will return to share the stage with Cevisama.

In this year’s edition, all of the offers presented in ‘See you in Valencia’ attracted 127,000 buyers from 145 countries which is 6.4% more than in the previous edition.

Source: Feria Valencia

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