Generate interest and transform it into purchasing intentions: Tendence Village stages stimulating POS presentation

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The heart of every village is its market place where people present their wares and talk with consumers. The setting stimulates the exchange of ideas and information about topics of common interest. Basically, this concept has remained unchanged for centuries – even though modern business platforms are no less likely to be digital than physical. 

Retailers and manufacturers networking at Tendence Village 2016

In direct competition with the technically fleet-footed digital trade, the challenge facing the conventional trade is no less than the need to reinvent itself. But this is possible – with some useful tools. 
Ten renowned brands will be showing how to attract attention and transform interest into solid purchasing intentions through point-of-sale design. They include Cedon, Designimdorf, Charles & Marie,  Donkey Products, Gift Company, Good old friends, Mark’s Europe, Nogallery, Paperproducts and Werkhaus. Just like a traditional market place, the Village in Hall 11.0 is primarily a place to make contacts, and a source of inspiration. Additionally, visitors can benefit from the experiences of other retailers and manufacturers. 
The Village is a joint initiative of the exhibitors and Messe Frankfurt. Launched last year, this popular feature is being held for the second time in 2017. “With the Village, we have been able to achieve something of immense importance to us”, says Christian Schmidt, CEO of  Gift Company. “The Village is an oasis of tranquillity where visitors can escape the hustle and bustle of the fair, meet their colleagues and hold discussions with them.” 
Tendence – international trade fair for consumer goods  
Tendence (24 to 27 June 2017) is Germany’s most international order venue for the second half of the year. The wide-ranging product portfolio covers fields of the home, furnishing, decorating, gifts, jewellery, fashion accessories, home textiles and outdoor living. Special shows and a wideranging complementary programme of events are multi-faceted sources of sales-boosting impulses for retailers. Strong brands and key communicators use this new-products platform to present their trends for the winter and Christmas season. At the same time, they give bulk buyers from the international trade the chance to place orders in good time for their spring and summer collections. 
Source: Messe Frankfurt Exhbition GmbH 
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