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A great edition of SICAM, the show for furniture industry, is clearly taking shape

According to a recent study by the US-based ABM Business Information Network, investments made by companies at a global level in the trade fair sector in 2011 count for 40% of the total investments made in communication, with a 2.2% growth on 2010 figures. So, onwards and upwards with the trade fairs! This is despite the enduring difficulties of various international markets. And so, SICAM is progressing very rapidly towards a sell-out of all of its spaces for the upcoming fourth edition earmarked for October 17th to 20th taking place at the trade fair area of Pordenone. Once more it will be a trade fair with the distinctive feature of the strong international proportion of the operators present: not only the exhibitors, but also, and above all, the visitors. The last edition recorded more than 17,500 presences overall: 27% of the visitors related to operators from 89 different foreign countries. As always over the course of the history of the event, these were led by Germany. Then came Russia, Slovenia, France, Spain, Great Britain, Poland, and Austria. There was also magnificent response from more further-afield markets, such as Brazil, China, and South Korea, just to mention those with the highest presences; and also increasing participation from the United States market. A very high international level, enough by itself to demonstrate the validity of this trade fair. Therefore, this autumn SICAM will be the big event in the sector at international level. The tried-and-tested, efficient format provides a guarantee of success for the companies that will be at Pordenone this October. The constantly growing trend that SICAM has marked since its debut confirms that this is the right event to develop business, get updated on design trends and tendencies, and for practical, important encounters. The trade fair’s strong thematic specialisation, together with the distinctive qualification of the companies present, means that visiting SICAM represents an optimisation of time and resources for all operators. “We do not want to go beyond what has always been our mission. We do not want to open our doors to other categories or product groups,” SICAM’s organiser, Carlo Giobbi, revealed. “We organise a trade fair to the service of the furniture industry: no more. This project clarity is appreciated by the operators, who more and more often find themselves having to experience “their” trade fairs as a mere aggregate to other worlds. We want to continue doing our job without thinking of other scenes. Specialisation is what the market needs, and operational practicality is particularly cherished and is becoming increasingly more necessary”. And so, the next appointment with SICAM is at Pordenone from October 17th to 20th, 2012. The event’s website provides live updates of the operators who have registered to participate, showing exactly how the event is unfurling into a top quality exhibition. Visit the SICAM website
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