43.346 professionals visited Intergift, Bisutex y Madrid Joya, which points towards movement in the market
The last edition of the Intergift, Bisutex and MadridJoya events, organised by IFEMA between 9-13 September, have closed their doors with a good balance of results and a total turnout of 43,346 visitors from 80 countries, representing a moderate growth with regard to the figures from last year.
A balance that highlights, furthermore, the professional qualification recorded, as well as a clear intention to buy on behalf of the visitors, which have encouraged a setting of great vibrancy and commercial activity for all of the sectors represented in the three trade fairs.
The Intergift, Bisutex and MadridJoya fairs held simultaneously at FERIA de MADRID, which from Friday 11 September was added to with the Fashion, Footwear and Accessories proposals of the Momad Metrópolis Event, have turned the Spanish capital, for five days, into a focus of interest for the professionals of the sector, who were able to learn first hand about the proposals of more than 3,100 companies and brands, as well as the new market trends. All of this in a context that is particularly distinguished for the large volume of new features presented, both in decoration and interior design, and in gift items, fashion jewellery, jewellery and a wide range of accessories, with fashion and creativity as its indisputable protagonists.
In terms of the international sector, which has recorded the presence of visitors from 80 countries, the increase in buyers from Germany and France should be highlighted, who together with those from Italy and Portugal make up the largest number of professionals from abroad that have visited this edition.
Also achieving an excellent response rate, and more than a thousand visitors, were the different activities organised this year, with the aim of offering professionals value-added information to promote their business. Among them, and in the scope of Intergift, the DELIC SHOW programme with attractive showcooking demonstrations, tastings, product presentations and workshops, sponsored by The Singular Kitchen and Bricor; talks, practical and educational workshops, sales and coaching in the framework of the Speakers Corners, with an important block dedicated to the Contract sector, run by Asociación Regalo Fama, and another dedicated to decorative trends, organised by the Advanced University Course in Interior Design, UCM and Nuevo Estilo magazine; a special conference on Tobacconists and New Business Opportunities”, or the exhibition “Contemporary Spanish Handicraft”, which was offered by EOI and its chair Fundesarte, among others.
Space in Artwork (El Espacio en Obras) by Carmen Baselga
Another new feature Intergift was was the involvement of prestigious designer Carmen Baselga, who created her interior design project at “Space under Construction” based on her own selection of products from the innovations presented by the exhibiting companies. By means of this initiative, promoted by the General Council of Official Colleges of Decorators and Interior Designers, professionals can observe the creation of a 50 m2 loft live. with four perfectly differentiated areas and, at the same time diluted and merged. A green garden area was joined in a chromatic manner with a green bedroom rug, at the same time as a white sofa linked with a bed that separated the rest of the house from the kitchen and dining area. A whole group of decorative elements complemented by panels at the back of the space with a clear reference to the “year of the light” that is being celebrated this year, and perfectly embodied using the photographic work of Rosario Revilla. Among the pieces of furniture and elements chosen – more than 150- very different lines were found, with which Baselga wanted to present a trend that triumphs over all others, the mix of style, colours and materials. The pieces selected were from the companies AMADEUS; ANDREA HOUSE; AROMAS DEL CAMPO; ARTELORE; ARTESANÍA PARRAS; ARTESANÍA SAN JOSÉ; ASITRADE; BELDA; BRUCS; CAMINO A CASA; DILINA; FILAMENTSTYLE (DENKO); FISURA; GANCEDO; GUADARTE; KEEN REPLICAS; MIM; NV VINTAGE; ORMOS; PILMA; SEGOLAND; VICAL, and CERVUS.
Awards from the General Council of Official Colleges of Decorators and Interior Designers for the best stands at Intergift in decoration
For its part, the General Council of Official Colleges of Decorators and Interior Designers, in collaboration with Intergift, granted a special recognition to the best stands presented by the exhibitors of this edition, among which the work of the following companies received awards, AROMAS DEL CAMPO S.L, for the good composition in the presentation of their products; VILA HERMANOS, for the elegance of their stand and the good use of lighting, and N & V VINTAGE, for the correct integration of decoration in their stand with the product presented.
Fashion, trends and other activities at Bisutex and MadridJoya
Fashion and trends also featured at the different stands and activities of Bisutex and MadridJoya, which presented a complete offer of new features and proposals for the coming season, both in fashion jewellery and accessories and in terms of numerous and innovative collections of fine jewellery, silver jewellery, watches, gold work, and services and solutions for related industries.
Both events shared a programme of activities, with style workshops, talks about new technology, trend panels, jewellery shows, sessions on creative packaging and other interesting conferences, with the participation, among others, of the Guild of Jewellers, Silversmiths and Watch Makers of Madrid, renowned specialists in the different topics and companies of the sector, as well as bloggers from the world of fashion. All of which is in the scope of the MadridJoya Fashion Show, which, for the second year, was sponsored by the General Management of Trade and Consumerism for the Community of Madrid, and as part of which four fashion shows were held with the participation of 22 brands.
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