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‘My favourite Tendence’ campaign to whet visitors’ appetite for the consumer-goods highlight in August

Entertaining, dynamic and interactive – that’s the current campaign to attract trade visitors to Tendence. ‘My favourite Tendence’ whets the appetite for the sector’s highlight, which opens its doors in Frankfurt am Main from 30 August to 2 September and is one of Europe’s leading order platforms in the second half of the year.

The campaign takes advantage of the multifarious possibilities offered by direct marketing and online communication, and makes use of social-media channels, such as Facebook and Twitter. At the heart of the B2B campaign is an innovative microsite at “The innovative and multi-faceted appeal of the microsite awakens users’ interest in an unusual way. Moreover, it generates numerous impulses designed to prompt them to discover a variety of new aspects to the fair”, says Yvonne Clemens, Head of Marketing Communication / Advertising of the Ambiente, Tendence and Nordstil consumer-goods fairs, Messe Frankfurt. On the microsite, short films, games and cartoons illustrate the different aspects of Tendence as a design and trend platform. Microsite visitors can choose their favourites from the various features, vote for them and share them via Facebook. And it’s worth returning to the microsite every now and then because entertaining new features will be added over the weeks until the fair, to put users in the mood for the fair. Visitors are also struck immediately by the emotional and colourful microsite design. The eye-catching microsite is being accompanied by an advertising campaign in more than 20 countries, as well as by the Tendence promotional materials, which are available to exhibitors for their own advertising and visitor invitations. The concept, copy and layout of the digital tour of discovery are the work of advertising agency Wirz & Hafner Werbeberatung, Frankfurt am Main. The implementation and technical support is the responsibility of blueend web:applications AG, Wiesbaden. Tendence, the international consumer-goods event

Tendence (30 August to 2 September 2014) is the one of Europe’s most important order platforms for consumer goods in the second half of the year. The extensive range of products is relevant for all channels of distribution: for the retail trade, Tendence is the decisive order platform for the busy Christmas and winter business while bulk buyers can obtain an initial overview of new products for the coming spring and summer season, 2015. As in the past, the Ecostyle and Webchance fairs will be held concurrently with Tendence 2014. Information & images by courtesy of Messe Frankfurt Exhbition GmbH Images belonging Tendence 2013 Visit the Tendence website Follow Tendence with #tendence14 on Twitter and Facebook: Read more news related Tendence published at Infurma Visit the Fairs & Events 2014 Calendar at Infurma
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