HOOP, minimalism and sensuality in the new chair from Karim Rashid for B-Line

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HOOP is a distinctive, minimalist yet sensual and lightweight, almost aerodynamic, design, an ergonomically enveloping curve designed by Karim Rashid for B-Line that can be seen at the Salone del Mobile.Milano 2016.

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As the colours of the rigid polyurethane seat and slender steel tubing or solid turned beechwood legs change, HOOP conveys either restrained elegance or vibrant joy, homely warmth or executive rigour; it is either a patch of pastel colour or a bold stroke of a marker pen.

HOOP becomes the characteristic feature of the area it lives in, it defines the personality of a space, the image of home environments or the traits of the brand in the many solutions it is able to create for the multifarious contract industry.

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This is what Karim Rashid says about it: “My mantra of sensual minimalism is exemplified with the HOOP Chair. HOOP is pure simplicity, designed as a soft plane of warm plastic laying over a metal or wood frame. The ergonomic shape creates integrated handle. HOOP leaves you enveloped in calming simplicity, comfort and ease.

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It will definitely be the star of the show on STAND D34 HALL 16 at the “Saloni di Milano”, along with other new arrivals in B-LINE’s CASUAL LIVING series.

Source: B-Line

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