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HI-MACS® will be pleasing crowds in two world-renown cities during Maison & Objet Paris and London Design Festival

In the upcoming weeks you will be able to see HI-MACS® exhibited in two world renown cities -- first in Paris and then shortly thereafter London.  HI-MACS® will be exhibited at Maison & Objet Paris which will be held in Villepinte from the 7th to the 11th of September, 2012.  A week later, between September 19th and 22nd, HI-MACS® will be pleasing crowds at 100% Design -- part of London’s Design Festival. Both exhibitions are prestigious events and considered as landmark occasions for the décor and design industry and will give LG Hausys the perfect opportunity to introduce its amazing “Contemporary Décor” kitchen made entirely out of HI-MACS®, as well as a wall sculpture that was created for Reebok by famous designer Ora-Ïto. “Contemporary Décor” is a new, minimalist kitchen design that is both functional and futuristic, and is made entirely out of new-generation acrylic stone. The idea behind this kitchen is to re-explore the use of organic materials in decorative objects, in order to create a look reminiscent of a polar landscape; the LG Hausys stand will therefore be distinguishable by its use of rounded, laminated surfaces made out of white HI-MACS®. This material will not only be used to dress the display area itself, but also to create the surfaces into which the kitchen appliances are built.  This 22nd century kitchen was first shown at the recent Design Week in Milan. The voluptuous curves undulate upwards to meet the highly functional worktops, creating a striking emotional impact. In addition, the entire kitchen benefits, among other things, from the thermoformable, hard-wearing, easy-to-maintain and hygienic properties of HI-MACS®. As well as this there will be a sculpture designed by Ora-ïto for Reebok, which premiered at the Wallpaper/Reebok exhibition in London and was fabricated by Cándido Hermida in Spain. Ora-ïto’s contribution was an interpretation of the Reebok RealFlex shoe in the form of a wall-mounted installation made entirely from HI-MACS®. The sculpture is made of HI-MACS® -- which was chosen for its ability to offer one unbroken, seamless sheet, for the 3m-wide work, and with the strength to take the considerable weight.  The detail of Ora-ïto’s work came from what he described as the “iconic sneaker soles”. In creating this, the designer was able to exercise various sculptural experiments taking inspiration from the RealFlex sole’s “hidden art” aspects, resulting in a topographic landscape made to touch and explore its own poetic qualities. TIME AND PLACE MAISON ET OBJET 7-11 September 2012 Paris Nord Villepinte Hall 7 – H158/G157 100% DESIGN LONDON 19-22 September 2012 Eco, Design and Build & Kitchen and Bathrooms – 100% Design - Earls Court London Hall: E42 K32 Read more news related HI-MACS® publisehd at Infurma Visit the HI-MACS® website
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