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Freedom in industrial design: Axor introduces new Axor WaterDream with ECAL at FuoriSalone2015

Axor, the design brand of Hansgrohe SE, is unveiling the first creative approaches in response to a new vision of freedom in industrial design at Fuorisalone 2015 – a universal fixture base that allows bespoke spout designs to be attached using an easy click-in system. This charming combination of industrial fixture components and unique spouts is on display from April 13-17, 2015 at the Axor showroom DURINIQUINDICI in Milan’s Via Durini 15.

For more than ten years Axor has been dealing with the question of how best to achieve the greatest freedom in industrial design. In a continuous dialogue with ECAL, the renowned University of Art and Design in Lausanne, Switzerland, the design brand has developed a conceptual answer to this question, and moreover, produced crafted and hand-blown glass spouts – the Axor WaterDream 2015. "With ECAL we found a very creative partner that understands industrial production processes“, Philippe Grohe, Head of Axor, explains. "Our technical innovation, a new fixture base, served as the starting point for the design students in creating their own, personal spouts. We are now very much looking forward to presenting the result of our collaboration to a design-savvy audience in Milan“, Philippe Grohe concludes. And Alexis Georgacopoulos, Director of the renowned University of Art and Design in Lausanne adds: "We regularly receive the opportunity to work with worldfamous brands – especially in the field of industrial design. The Axor WaterDream project is a perfect example because it has allowed our students to conceptually experiment with what they have learned, without losing sight of the innovation“. Complete Freedom in Design with the Axor U-Base The key to complete freedom in industrial design is the Axor U-Base – an innovative fixture base that guarantees the quality of an industrially produced product. From standardized spouts to bespoke original pieces – the latter of which are supported by the Axor Manufaktur, an exclusive service area within the Axor production facilities in the Black Forest – the Axor U-Base allows countless combination possibilities.
Lotus by ECAL / Iris Andreadis
Glass by ECAL / Jordane Vernet
Carafe by ECAL / Léa Pereyre & Claire Pondard
Bend by ECAL/Stanislaw Czarnocki & Katarzyna Kempa
Vanity Mirror by ECAL / Thomas Elliott Burns
Lotus by ECAL / Iris Andreadis
The Axor WaterDream For more than 20 years now Axor has been developing alternative visions for the bathroom as a living space. In this regard, the focus is also on providing additional scope for creative development, for breaking down established behavior patterns, and for conducting an open, interdisciplinary dialogue – with various internationally renowned design partners. Following on the heels of Phoenix Design, Jean-Marie Massaud, Patricia Urquiola, the Bouroullec brothers, Front and Nendo, Bachelor and Master students of ECAL are now presenting their own personal Axor WaterDream. Information and images by courtesy of Hansgrohe Copyright images: ECAL / Axel Crettenand Read more news related Axor published at Infurma Visit the Hansgrohe website Visit the ECAL website
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