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Exhibition “Yurope – The 3rd domestic landscape”: The best Serbian design at the Fuorisalone in Milan

A new leap forward in design research by Creative Space Serbia, a platform promoted by the government Serbia Investment and Export Promotion Agency (SIEPA), which is attending Milan Design Week for the third time. Under the art direction of Mirko Tattarini - Lagos Design Studios, “Yurope – The 3rd domestic landscape” will show the best Serbian design at Fuorisalone.

The projects on show, selected by means of a competition and manufactured by Serbian companies, are the expression of new languages and sensitivities which have developed thanks to the dialogue and synergy between young designers and the industry, in a country filled with cultural ferment, able to surprise due to the unprecedented and original appeal of its projects. Creative Space Serbia has a dual mission: scouting for new talents and creating production alliances between designers and manufacturers. The theme of the 2013 edition, like the previous editions under the art direction of Mirko Tattarini - Lagos Design Studios, is “Yurope – The 3rd domestic landscape”. The starting point for reflection is memory, the cultural baggage which Serbia, an official EU candidate since March 2012, carries with it to enrich the broader European identity.

An internal space that is free and “uncultivated”, an oasis of life and spontaneity: the “third landscape”, inspired by the definition of French landscaper and writer Gilles Clément. Based on this concept, each designer devised his or her own idea of a “memory box” in the creation of a new generation of storage units, where both space and contents, whether real or imaginary, play a primary role. Two representative pieces of the display are Play by Ana Babic and Matrioshka by Sasa Mitrovic. Play, designed by Ana Babic, produced by Jasen Play is a system of storage units consisting of five tool boxes fitted on a swivelling support which recalls a Ferris wheel in miniature: an invitation to enjoy the fun of a funfair, which Play celebrates the vitality of. Made of plywood, the boxes stand out for their multi-coloured interior, always on show, just like the objects stored in them.

Matrioshka, designed by Sasa Mitrovic, produced by SCS Plus Matrioshka is a system of wooden storage units which nest in one another. Its components (wardrobes, drawer units, sideboards) can be pulled out and arranged in any setting to the customer’s liking. When closed, the partitions and legs disappear under the base of the unit.

Matrioshka, like the Russian doll it is named after, started off as a game, but it is a subtle one that makes you think about the mystery concealed behind the exterior appearance. It is an object that contains objects and, concurrently, protects our identity.

WHERE&WHEN YUROPE – THE 3RD DOMESTIC LANDSCAPE Opificio 31 – spazio Officina Via Tortona, 31 - Milan 9th-14nd April 2013, from 10 am to 9 pm Source: Creative Space Serbia Visit the Creative Space Serbia website Visit the Lagos Design Studios website Visit the SIEPA website
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