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Call for entries for the Second Lexus Design Award

Following the strong interest generated by the first Lexus Design Award, with more than 1,300 applicants from over 72 countries worldwide, Lexus announces the launch of its second Design Award competition. The Lexus Design Award is an international competition targeting designers from a wide range of creative fields such as architecture, fine art, fashion and product design. Through this initiative, Lexus aims to nurture creativity in, and provide support to, the next generation of designers around the world. The theme of the Lexus Design Award 2014 is Curiosity.  At Lexus, a great deal of time is dedicated not only to improving design but also considering its impact on the world. Applying curiosity in a creative manner can generate unexpected innovations, resulting in exciting products that may change the lives of customers. A shortlist of 12 winning entries will be selected by a jury of 6 experts. From this shortlist, two finalists will receive the unique opportunity to create a prototype in collaboration with world-famous designers. For the 2014 Design Award, the two finalists will work with the American game designer Robin Hunicke or Taiwanese architect Arthur Huang as their mentors. Jury members for Lexus Design Award 2014 includes: Paola Antonelli, Aric Chen, Toyo Ito, Birgit Lohmann, Alice Rawsthorn and Tokuo Fukuichi. The 12 winners are to be announced in early 2014, and their works will be exhibited to the media and the public in the Lexus Exhibition Hall during Milan Design Week, which runs from April 8th to 13th 2014. The application period is open until October 15th, 2013. Applicants should apply via a dedicated page on the designboom website: http://www.designboom.com/competition/lexus-design-award-2014 For further information, you can visit http://www.lexus-int.com/design/lda.html Source: Lexus
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