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Alessi celebrates the 25th anniversary of Juicy Salif citrus squeezer by Philippe Starck during the Salone del Mobile 2015

To mark one of the most important trade fairs in the world of creative design, Alessi is celebrating the 25th anniversary of an iconic object and excellent example of the company’s role as artistic mediator: the “Juicy Salif” citrus squeezer, designed by Philippe Starck in 1990.

The project's origins have been well-documented: Alberto Alessi wished to enrich the catalogue with a tray, a historic Alessi product type which had been part of the company’s collection since it was founded in 1921. In particular, he wanted to see Starck’s take on this particular product, yet for some time received no word from the French designer. Months went by until one day an envelope from the Italian island of Capraia landed on his desk. Inside he found a paper napkin from a restaurant upon which Philippe Starck had drawn sketches for a new citrus squeezer. Starck had been holidaying with his family on the island and was squeezing a lemon over his plate of squid when the shape of this mollusc provided him with the inspiration for the creation of the “Juicy Salif”. To celebrate the anniversary of the “Juicy Salif” citrus-squeezer, two special editions have been created: one in cast aluminium with an opaque white ceramic coating, and the other a limited edition in cast bronze. The former is aimed at all “Juicy Salif” enthusiasts. Its colour alludes to the designer and manufacturer's shared purity of intent. The white emphasises the product’s shape, setting it apart and highlighting its iconic value.

The latter, presented by the prestigious Officina Alessi brand, is produced in bronze in an edition of 299. Its uniqueness underlines the special artistic aura, which has always characterised this Philippe Starck creation.

“Twenty-five years without squeezing a lemon” is the title of the special publication by Michele Cogo that will be distributed to mark the launch of the two commemorative editions. The magazine recounts and summarises part of the enormous quantity of material that has been collected on the "Juicy Salif”, including publications, graphic reproductions, online images and journalistic articles. Alessi Flagship Store Milan Via Manzoni 14-16, Milan 14-19 Abril 2015 Martes 14: 10 am – 9 pm Miercoles 15 a Sabado 18: 10 am – 8 pm Domingo 19: 11 am – 7 pm Salone del Mobile. Milan - Fiera Milano, Rho Alessi Showroom E3 - corso Italia Est/ Ponte dei Mari est 14-19 Abril 2015 9:30 – 18:30

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