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Yigal Azrouël opens Cut25 showroom in Soho New York, designed by Dror

Yigal Azrouël officially opened the first international Cut25 flagship in New York City the evening of February 2nd, 2012. The freestanding building, located at 129 Grand Street in Manhattan's Soho district, spans approximately 1,400 square feet. In addition to carrying the Cut25 signature collection, the flagship will feature other complimentary items and fresh collaborations. This flagship unit unveils Yigal Azrouël's vision for the Cut25 concept and style: Contemporary, Modern and Progressive. Developed under the creative direction of Dror Benshetrit, the interior of the store reflects the modern and innovative aesthetic of the Cut25 collection. Yigal Azrouël decided to work with Dror for his ability to transform space exhibited in his portfolio which ranges in scale and nature from art installations to product designs and architecture. Dror's work has been widely published and exhibited in museums around the world. His recent projects include the design innovation, "QuaDror," a new space truss geometry, which received cross-disciplinary and international attention. "When meeting with Yigal Azrouël to discuss a design installation for the first Cut25 shop, Yigal explained the concept of 'cut' and the identity of his new line. It had a natural resonance with QuaDror - a design idea that I have been studying and developing for half of my career. QuaDror is a unique geometry made possible by cutting solids in specific angles to create trusses of all kinds. The QuaDror trusses are very artistic and sculptural. I look forward to seeing the angled cuts of this installation dressed with the fluid drapes of the Cut25 pieces." Dror Benshetrit, Design Artist. The Cut25 label will expand into accessories, exclusively sold at this location. Yigal Azrouël, Zelda Williams, Valerie Boster, Hayley Bloomingdale, and Jaime Johnson hosted the official opening that delivered ten percent of sales to Project Paz, a nonprofit organization that promotes peace in Ciudad Juarez, Mexico. Further information at Studio Dror website Cut25 website Photos: © Nathan Kraxberger
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