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Nobu announcement confirms Saudi Arabia’s hospitality industry is looking bright

Given recent activity, it appears the potential of Saudi Arabia’s hospitality industry knows no boundaries – and rapid growth in the sector is paving the way for several hotel chains to announce upcoming projects in the Kingdom. With the Saudi market maturing, we feel there is a substantial ability to capitalise on our strengths to offer differentiation in both food and beverage products and high quality service delivered through a boutique hotel experience,” explained Trevor Horwell, Chief Executive Officer of Nobu Hospitality.  Horwell also indicated he will soon announce the launch of Nobu’s first hotel in Riyadh -- which will also be the first five-star boutique hotel in the country. He will make a formal announcement during a press conference at the 4th Annual Kingdom Hotel Expansion Summit on May 26th and 27th 2012. The hotel is expected to open in June. The InterContinental Hotels Group has also unveiled plans to develop its presence in the Middle East with two new hotels in the Kingdom. The locations of the new Hotel Indigo Riyadh KAFD and InterContinental Riyadh KAFD are perfect for business and leisure travelers alike. [1] A knock-on effect of the potential for new hotels in the region is that global contractors are awarded these projects -- stimulating the construction sector. One such developer, Saudi company Jabal Omar Development Co,has been awarded contracts by two local companies. The deal with Baytur Construction Co and Azmeel Contracting & Construction Corp includes four hotel towers and is rumoured to be worth US$ 397 million. This is of course good news for job seekers in the Kingdom too, given the many challenges experienced prior to the crisis in 2009.Today there are more requests for employment than there are positions available, according to Christophe Landais, Managing Director of Accor Middle East. The regional hospitality giant plans to hire 4,000 workers for its new hotels in the Middle East – a topic [amongst several] that Landais will elaborate on at the upcoming Annual Kingdom Hotel Expansion Summit--which is organised by French business information group naseba.    "For the fourth year running we are hosting leading hoteliers, developers, consultants, and hospitality personnel from across Saudi Arabia. Connecting them and facilitating knowledge-sharing and business potential is part of our ongoing initiative to help grow the hospitality and tourism hospitality industry in the Kingdom," commented Fabien Faure, naseba Managing Director.   [1] Visit the naseba website
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