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British designer Ross Lovegrove, special guest at Happy Business To You, the Made in Italy Contract event

The highly anticipated trade show event Happy Business to You Conventions, dedicated to Made in Italy Contract, punctually arrives in 2013, as well. And this year, as in the first edition, key design and architecture names will be invited. There is great anticipation for the participation of a true design icon from England, scheduled for Friday, 15 February, 2013: Ross Lovegrove. Visitors will have a chance to meet one of the most charismatic and visionary designers of the contemporary scene and to learn more about his professional path directly from him. His projects are inspired by logic and beauty of nature, showing the union between technology, material science and intelligent organic form, creating a new aesthetic expression. Ross Lovegrove boasts numerous privileged collaborations with prestigious and important Italian furniture and lighting brands, such as Moroso, Ceccotti, Cappellini, Driade, Luceplan and Alias, which have chosen his geniality and creative flair over the years to breathe life into objects and products, making them design icons. His works are showcased in major museums like the MOMA, the Guggenheim Museum of New York, Axis Centre Japan, Pompidou Centre in Paris, and the Design Museum in London. After last year’s success with important names like that of Japanese architect Kazuyo Sejima and Egyptian-Canadian designer Karim Rashid, also for the second edition of Happy Business to You we are going to offer a round of meetings and cultural initiatives” – says Alessandro Zanetti, CEO. – “The meeting with Ross Lovegrove will be a unique and unmissable chance to get up close and personal with this internationally renowned designer’s thought and approach”. “We wish to repeat the lucky convention formula offered in the last edition of Happy Business to You” – concludes Zanetti – “to bring excellent stories and tributes from the design and contract sectors to Pordenone, both Italian and international, in order to favour a dialogue and interaction within the sector". The convention and event schedule will be constantly updated in the EVENTS section on the website In the VISITORS section on the portal you can register and access all the programmed events. Source: Happy Business To You Visit the Happy Business To You website
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