adidas Runbase Milano: an unique kind of running experience. New concept store designed by DINN!
adidas aim is to give a new shape to the future of running through Runbase. It has engaged DINN! to design the first Italian running hub, RunBase a really temple in Milan for all running lovers. adidas Runbase pushes competitiveness in the market through this new full-immersive consumer experience that is able to change the role of the space, from a product consumer experience to another one more focused on runners’ benefits and feelings. The urban codes are presented in an innovative way within the space in order to give continuity to the city-running. As matter of fact the relax area includes comfortable benches in wood, which give the idea of being at the park; the signage, which reminds street signage and the use of cement on the floor which reminds you to be in the city. All details have been thought and developed in line with adidas style and colors and with the purpose to enhance the city running. It is a place where the consumer is the protagonist and where the brand and product come together into a new urban running experience. adidas Runbase lets runners experience the best of adidas brand and the spirit of running in the city. “The new adidas RunBase Milano is the first and it will be the unique one in Italy, I guess. This project exists already in Tokyo , London , Moscow , Boston and Berlin, but with a different and, I can say, more traditional and store oriented experience”, Marco De Carli, CEO at DINN!. Read more news related DINN! published at Infurma Visit the DINN! websiteShare this: