Lladró and Cosentino open a showroom together in Milan
Cosentino Group – global leader in the production and distribution of innovative surfaces for the world of architecture and design – and Lladró – a company that produces art in porcelain – have come together to open a showroom in Milan.
This partnership is a pioneering initiative by two of Spain’s most international companies and important members of the Foro de Marcas Renombradas de España (Spanish Forum of Leading Brands).
The showroom, which opened on October 8, is located in the centre of Milan (Piazza Fontana, 6) and offers many ideas for décor, interior design and architecture. It has different areas and display systems throughout its two floors offering the latest ideas for kitchens, bathrooms, cladding, outdoor applications, furniture and lighting, among others.
DESIGN AND QUALITY – MADE IN SPAIN
Both companies are Spanish and family-owned, operate internationally and have strong ties to the world of design. Both companies also offer top-quality products and solutions for architects and design professionals as well as for end consumers. This led to a partnership to open a pioneering space where innovative Cosentino surfaces and artistic Lladró porcelain have come together as one to showcase their full potential.
For this multinational from Almeria the showroom in Milan is part of its “Cosentino City” concept which the company is progressively implementing in different cities around the world: the latest to open was in Manhattan, New York, at the end of last month. These areas allow us to be in direct contact with customers, and expert staff provides comprehensive service. Architects, designers, interior designers and end consumers can appreciate first-hand Cosentino’s wide range of products thanks to an interactive service that offers advanced technological solutions to help them create their projects.
For Lladró, these new facilities allow them to present the versatility of porcelain for decorative spaces differently from that of their boutiques. It also offers the brand the opportunity to show the potential of its products for decoration and interior design. This new showroom thus provides a different perspective for two complementary products for interior design projects: porcelain and innovative surfaces for architecture and design.
A NEW MEETING POINT IN MILAN
The inauguration ceremony, held on October 8, was attended by several representatives from the influential community of designers, architects and consultants from the capital of Lombardy. Top representatives from both companies were present: Eduardo Martínez-Cosentino Alfonso, the Group’s Sales Director and CEO of Cosentino North America; and Rosa Lladró, Board Member of the porcelain manufacturing firm. Previously, a very successful “Open Day” was held with many people attending.
For Eduardo Martínez-Cosentino, this inauguration “is another step in the consolidation of ‘City’ as a model of international presence aimed at customers and professionals from the worlds of architecture and design. Furthermore, we see this partnership with Lladró as an excellent example of joint synergies and complementary interests: this can also serve as a reference model for other Spanish firms that are already international or whose aim is to enter foreign markets.”
For Rosa Lladró, this new showroom “ It is a space where you can truly feel the porcelain, appreciate its warmth for lighting and for interior design and where we can offer the professional sector solutions tailored to their design projects.”
This new showroom in Milan is the fourth Cosentino “City” that the company has opened. The company currently has this type of showroom in the city centers of Sydney, Singapore, New York as well as a City Associated in Kuala Lumpur (Malaysia). It thus also increases its presence in the Italian market – a world benchmark in the fields of design, décor and architecture – where it has operated with its own assets since 2006 and where it already had three Cosentino Centers in Venice, Cattolica and Milan itself respectively.
Source: Grupo Cosentino
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